A few years ago, if you would have said that the internet will become the primary source of advertising, everyone would have thought of it as a joke, but not anymore. This is the reality of today’s marketing. Ever since the ushering in of the digital era, the internet has become the most important tool for marketing for your business.
Since the internet is ubiquitous and almost everyone has internet access, it serves as a very fertile field for marketing for your business. However, with time, the internet has become crowded as the number of users and marketers increases by the day. This increases the importance of SEO in digital marketing, which is the algorithm on which the search engine ranks the web pages.
A lion’s share of the internet users never visits the second page of SERP. This makes it imperative that your webpage is displayed on the first page of the Search engine result page. This increases the importance of interference of an SEO expert. If you are a business based in Sydney, then you are in luck because you can avail yourself best SEO Sydney by Australian Internet Advertising.
They are the market leaders of marketing when it comes to Australia. They ensure that your webpage turns into a revenue-generating machine. Their services are sure to drive huge organic traffic to your webpage. They don’t just focus on ranks and figures. They give importance to results. Thus, they make sure that you earn the maximum revenue.
They have multiple SEO packages, which are specially designed to meet their customer’s demands. You can choose among the variety of packages that suit you the most. Their approach is very transparent and they create smart content with their customers which drives huge organic traffic on the webpage.
Effective diagnosis and correction of SEO issues
SEO is anything but set and forget. To reap the maximum benefits, you must make constant and regular changes to the website. There are many SEO issues, some of them may unearth instantly however, others may occur after the content is posted. Anyways, you will have to resolve those issues inevitably.
Here is a list of common issues with SEO:
1- Not being indexed- there can be two reasons for the limited visibility of the page. One, which the page is not indexed or second, the page is not ranked. Both are equally problematic. By typing “site: YourWebsite.com”, you will easily get to know how many pages of your website are not indexed. This will allow you to track the reasons for less visibility.
2- Robots.txt- small and seemingly trivial errors can cause a huge traffic leakage. It is a very common mistake to overlook updating the robot.txt file while redeveloping the website. A mere forward slash in the disallow line can indicate to the web crawlers to not crawl on every line starting with a slash. This will be problematic.
To solve this issue, you should contact the developer as soon as possible.
SEO is a very complicated task. Seemingly, trivial issues can cause huge traffic leakage thus, ensuring that everything is as fit as a fiddle on your page.