For a plumber, trades person, or electrician, there’s a higher chance your clientele comprises people from your local area. While this is an excellent place to start from, you can add more value to your business by having a solid social media network that offers more engagement with your customers. In this case, the platform has to allow nearby customers to find your business quickly. This article offers some helpful tips to help plumbers, electricians, and other local trades persons use social media more effectively for their gain.
Pick the Right Platform
Going by the statistics, all the current social media platforms have the potential to drive your business to a new level. The number of engagements generated on these platforms is suitable for any business that wants to leverage a substantial online presence. However, each social media platform comes with contrasting benefits to any business that leverages it.
If you’re a local plumber, electrician or trades person, a platform that grants you a more comprehensive connection with your audience is the best fit. For instance, Facebook makes a perfect pick, thanks to how people have embraced it. Better yet, it’s free, easy to set up and straightforward to navigate. If you are an electrician in business, a ceiling fan installation video makes a cute Facebook post that will attract more audience interactions. This way, you’re assured of widening your reach and connecting with more prospects.
Churn Out Regular Content
Choosing the right social media platform is not all. If anything, it’s just the first step in a long journey of building a solid online presence. However, keeping the account updated with lots of content that promote your business will define success.
In most cases, social media marketing for plumbers and trades people requires that you constantly demonstrate your work to earn more credibility. For a starter, you can begin by demonstrating your accomplishments to show potential customers that they are in safe hands. The more interactions your post generates, the more your customer community grows. This will expose you further to other potential business opportunities.
Don’t Ignore One-on-One Customer Interaction.
The main reason why most business leverage social media in their marketing is because it offers the opportunity to interact with customers one on one. This applies to whether they are potential and existing.
As a plumber, electrician, or local trades person, nothing lets you build rapport and earn trust from people than talking to them directly. You can achieve this by encouraging them to ask questions and giving them the desired responses promptly.
By doing this, you’re showing them the human side and assuring them of your availability in case of emergency. Additionally, running a customer-focused business such as plumbing or electrical services requires a more reactive approach to understand your customer’s needs.
Currently, social media offers a better way to create customer-business connections. Even more, most prospective customers today prefer online reviews and recommendations when looking for good services. Therefore, a solid social media presence with good reviews can help take your business to greater heights.