There are various types of web hosting plans available like Shared Hosting, Cloud Hosting, Virtual Server Hosting, Dedicated Server Hosting, etc. Of these, VPS Servers have gained popularity due to a range of benefits offered by them.
Providers offering VPS Hosting in India ensure optimum security, maximum uptimes, and high performance of the server and your site. Site performance is one of the biggest parameters used by search engines to determine the page rank of a site on the Search Engine Results Page (SERP).
While there are various other parameters, site performance is the most crucial for a good SEO of your site.
Here’s a video that explains how VPS can help:
3 Ways VPS Hosting Impacts SEO
Since site performance is impacted by the choice of the web hosting plan, here is how a VPS Hosting Server can impact your website’s SEO.
1. Fast Loading Website
While Google has a very complex process to decide which pages to show viewers when they search for something, over the years, many site owners have realized that their website needs to load quickly to stand any chance to be featured high on the results page. In VPS Hosting, your website has dedicated resources and scalability. Therefore, you can create a hosting environment optimized for site speed.
2. Maximum Uptime
If a website faces frequent downtimes, then search engines tend to rank it lower than its competitors. Hence, opting for a hosting plan that assures maximum uptime is important. In VPS Hosting, good providers adopt many failsafe processes to guarantee 99.9%+ uptime to site owners. This can help improve uptime and gain some crucial SEO points.
Search engines dock SEO points of websites that have frequent security issues too. Hence, it is important to keep your site secure at all times. In VPS Hosting, your website is isolated from other sites on the server. Also, a virtual server offers full root access that allows you to install any third-party application on the server. This can help keep your site secure.
4. Dedicated IP Address
While a virtual server is isolated from other virtual servers, many providers offer the same IP address to all users on the physical web server. This can be bad for SEO, especially if any user on the server gets blacklisted. Hence, make sure that before buying a Windows or Linux VPS, you check if the provider is offering a dedicated IP address.
In today’s times, the traffic on a website relies heavily on search engines and social media platforms. If one post goes viral, then the traffic on your site increases manifold. If you are unable to manage this spike in traffic, you stand the risk of losing potential clients and SEO ranking since your bounce rates will increase. Most VPS providers offer scalable plans that allow you to increase resources as and when needed.
As you can see, VPS Hosting can play a huge role in boosting your site’s SEO. However, it is important to remember that not all websites need a VPS plan. To determine if your site needs a VPS Hosting plan or a low-resource Shared Hosting Plan, or a highly customizable Dedicated Hosting Plan, assess its needs and compare plans carefully. Good Luck!v