It is very important for you to take into account the quality guidelines that Google establishes for backlinks. Your links must be of quality and should be relevant and focused on improving the user experience.
For those who do not know what links we are talking about, links are those elements that point to your website and that have certain characteristics,Which we will discuss in a future post but to get you started:
Google Guidelines That You Must Take Into Account To Get The Links
- Location of links
- Location of the same on the website
- Number of links within the website
- The popularity of the website that transmits the link to me
- Website Authority
- Dofollow links
- Nofollow links
According to Digitalmarketing agency, the backlinks, as we have been talking about during this post, are inbound links that point to our website to provide authority.
What guidelines should we put into practice to get links or backlinks?
As long as you do not make reciprocal links excessively, and above all, they are related to the topic and “make sense from the user’s point of view,” the exchange of links is not frowned upon by Google
Article Marketing Or Guest Posting
An excellent option is for other websites to write about you and link to your website, as long as they create links naturally.
Filling the anchor text with keywords is far from natural and will surely give you problems, be practical when using anchor texts, and not focus on a single word. Try to use synonyms because otherwise, you will be distorting your link profile.
The best recommendation I can offer is that if you could associate your brand name with a keyword in your anchor’s text, Google will associate that keyword with your brand, and you will improve search positions.
Links To Directories
The best directories are the ones that provide useful information for your potential customers.
The key to linking is relevance, therefore getting links in specific directories in your industry is beneficial for your website.
The use of directories tends to disappear for most sectors; the ideal would be that you present yourself well if your ideal client searches directories for companies in your sector.
Participation In Forums
If you contribute to an active discussion on a forum or blog relevant to your business and if your comment provides value to the discussion, then you don’t need to worry about sharing a relevant link. But make sure you don’t overdo it by abusing keywords in your anchor texts.
An elaborate Link Building strategy can be burdensome for your pocket, although it will translate into a website with sufficient authority that will gain positions in Google in the long run.
Proper link building is not easy or much less economical, but you can use other Forums such as SEO Community to start even today, without excessive effort and minimal expense.
Some Of These Techniques Available To Anyone Are:
Ask For Backlinks
It is a good way to start, especially if you are a beginner in the world of blogging.
Think of your friends, family, colleagues, partners, clients, students of a course who have a blog or a site because all you have to do is ask for a backlink in exchange for another or a consideration.
The important thing is that you request that these links be found within the content.
You should also check that the backlink comes from a website that is relevant to your niche. Otherwise, it won’t have much of an impact and may even be detrimental to your site.
Build Long-Lasting Relationships If Possible
To get links, you need to build good relationships. There are many opportunities to build new contacts.
You should start with communities related to niche markets, such as forums or social networks, websites that need to be nurtured by good writers with some frequency.
You should take the first step and start contributing interesting and relevant comments and posts.
By actively participating in these communities focused on your niche, not only will you get good backlinks, but also the access to the latest industry news.
You will be able to connect with some interesting and famous Dubai SEO company who share your passions and be invited to write relative content frequently, which will provide your website with free and natural links with a lot of value, just as Google likes them.
Offer A Testimonial
Linking on testimonial pages is a “win-win.” Many companies that promote their products, services, or tools offer the opportunity to say a few words about their experience with their products.
They Are What We Call Reviews
On the one hand, it is a perfect way to develop the trust of the customer who wants to try the product or service.
On the other hand, it is your great opportunity to get a backlink and potential traffic for that site. Of course, make sure that the product or service is worth it.
That way, you both win: the product or company receives your opinion about it (usually positive), and you receive a free link in addition to traffic and dissemination.