Tips for Creating a Quality Postcard Mailer

All effective postcard mailers will have three main things in common. The postcard looks nice, it is memorable, and it gets to the point. While some believe direct mail marketing is dead, this is not the case. However, to make it work for you, creating the right postcard is essential.

Look at the Quality of the Paper

While coming up with postcard ideas for real estate is the fun part, other technical aspects must be considered. One of these is the paper the mailer is being printed on. For example, is the paper thick enough? Is it high quality, or will it tear easily? Does the paper have a matte or gloss finish? All of this will impact the postcard created.

Create Visual Interest with Vibrant Colors

Make sure to use color carefully in the postcard design. The design needs to represent the brand elements in a clear and easily recognizable manner. Make sure to include the colors the brand is known for, your logo, and anything else you deem necessary. Make sure the marketing message on your postcard is carried through on all your marketing materials for the most impact.

Add Photos When Necessary

If it is right for your message, be sure to display your store or the items you offer on your postcard. Photos are effective for establishing a real relationship with customers.

They also make the postcard more visually interesting. If it works, add them.

Creating a Quality Postcard

Direct mail can be extremely useful and effective, but it is a good idea to use the right design and layout to get the most benefits. If help is needed, reach out to the professionals. This is going to help ensure that a great mailer is created and that it gets the desired results for the marketing plan.